Core purpose positioning and definition; brand creation including: architecture and naming, strategy, planning, positioning, visual systems, narrative development and messaging; CSR program design and development, employee engagement, procurement model; retail design including internal signage, work with interior designers and external signage; brand implementation including: communication across all media: website, digital, mobile and social/event creation production and management/print and packaging design and implementation; promotional materials.
Branded insulated water bottle and custom designed toiletries travel bag with embossed logo on the outside and printed logo and tag on inside liner.
Logo, letterhead, envelope and pocket folder design.
Interior and exterior signage design.
Creative Director. Strategist. Collaborator.