Building brands.
Building businesses.
Brand Strategist & Creative Director
I've always been able to see people clearly — their potential, their story, their real value. And I've spent over 25 years showing the world what I see.
As a kid I was the one who stuck up for the underdog, who couldn't stand watching someone not be seen for who they really were. That instinct never left. I’ve just spent years building the tools to do something about it.
That took me through agencies in Toronto and Miami, building campaigns for some of the world's most recognized global brands. In 2015, my longtime creative partner came to me with a vision I couldn't say no to: Higher Ground Collective, a women-owned, certified B Corp, global consultancy working across organizational culture, employee engagement, internal communications, sustainability and impact. We partner with senior leaders to identify gaps between organizational commitments, communications and lived stakeholder experience, build the strategic and narrative architecture and direct the creative work that brings it to life.
Along the way I also created and built businesses: A yoga clothing line, a lifestyle boutique, and a fine jewellery brand, Inés Sánchez Jewellery that continues to teach me about brand architecture, digital presence, and the e-commerce journey.
Each business taught me what an agency brief never could: what it actually feels like to have everything on the line, and how much it matters to show up as exactly who you are.
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